UEFA - WhyNotYou?
This project is a strategic pilot program aimed at boosting female representation in football. By leveraging the momentum of UEFA Women’s EURO 2025 we designed a multi-phase campaign, to create a pathway for more women to enter and thrive in coaching roles.
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Client
UEFA & Amazon
Duration
5 weeks
Year
2025
My Team
Loomi - HEIG-VD
My Contribution
Project Manager
Branding
UX/UI
Videography
MISSION
Our mission was to design a scalable, high-impact solution that not only raises awareness of coaching opportunities but also converts interest into action, creating a lasting shift in perception for women in the sport.
BRAND IDENTITY
We crafted a bold, dynamic identity to capture the energy and emotional impact of coaching. This visual world reflects our message: coaching is intense, emotional, and for everyone.
AWARENESS
A poster strategically placed in sports clubs, gyms, and urban hotspots, featuring real female coaches with an interactive mirror effect, letting women literally see themselves in the role.
ACTIVATION
The UEFA Women’s EURO 2025 Booth, an empowering space where the barriers to coaching disappear. Through real stories, interactive exhibits, and shareable moments, we let women see themselves in the role, surrounded by a community that already believes in them. No proof needed, just possibility.
CONVERSION
Our conversion-driven landing page made coaching tangible: real stories from women thriving in the role, workshop offers to test the experience firsthand, and a seamless journey from inspiration to action.
LOYALTY
Our social channels fuel a thriving community with a daily dose of coaching culture. Raw training insights, value-driven reels, and behind-the-scenes workshop energy, keeping engagement high and ambition higher.
SALES FUNNEL
By blending real world immersion with digital accessibility, our sales funnel ensures every touchpoint feels personal, actionable, and impossible to ignore. Smart, scalable, and built to convert.